Table of contents

• Table of contents
• Operational Advantage Data Moat
• Strategic Advantage Data Moat
• Data for New Opportunities Data Moat
• Data as Business Moat

Operational Advantage Data Moat

• Things like KPI's
• i.e conversion rate

Strategic Advantage Data Moat

• Leverages insight into where we should go next
• Which cities we should launch in
• Which user segments should we offer too
• How should I price my goods

Data for New Opportunities Data Moat

• Deeper than strategy it will tell you exactly the segments to target
• Netflix develops movie based on what users watch
• KYC based metrics

Data as Business Moat

• Automation of a business problem, and use it to optimize
• Ubers supply and demand algorithm
• gmail autocomplete
• Scoring algorithms